Daniel has so many social media outlets for his business, and it's becoming a full-time job managing all of it. Leo says that if he has a business, he should at least have a web page, and a presence on Facebook and Twitter. Pinterest is good for selling goods. Google Plus is good, but it's not widespread at all. Twitter is great for communicating with customers, though. LinkedIn is good for finding employees. But at the end of the day, it's best to just keep it simple. YouTube is great for video, but he's better off driving people to his own webpage.
But there's great apps like HootSuite that can create a social media dashboard for managing multiple outlets. He should avoid the temptation to just copy the same post on all platforms. He should post in the style of each and find out where his customers are.