Phil has an eBay store and his store name was East Bay Store, with the handle "E_Bay_St." Now eBay is forcing him to change the name. Leo says that makes sense. They don't want him to be misunderstood as being an official store for eBay. Leo has the same policy with chatroom names. Since it's eBay's portal, it's their rules. Sure, it took them six years to notice, but eBay is pretty massive. Leo says to just change Bay to some other letter with "-ay" in it.