When Netflix considers whether to pick up a title to stream online, Netflix looks to the piracy sites to see what's popular and what isn't. That shows what the demand is.
Eventually these BitTorrent users may want to switch to Netflix as it’s a much better user experience than torrenting, according to the CEO. “Netflix is so much easier than torrenting. You don’t have to deal with files, you don’t have to download them and move them around. You just click and watch,” Hastings says.
Leo says that the most important thing is, with Netflix you don't get viruses!