Blaming a weakened economy in China for lackluster sales of the iPhone, Apple's CEO Tim Cook sought to explain their huge drop in stock value this week, and as such, Apple has stopped trading until they figure out what's going on. That's not a good thing, but it's pretty clear that the company hasn't really had a good sales experience over the last quarter or two, and Cook expects the next quarter results to be no better. Leo says it was only last August that Apple became the first company to be worth a trillion dollars.
While touring Europe this week, Apple CEO Tim Cook said in an interview that Augmented Reality will be as big as the iPhone. Calling it a "core technology," Cook envisioned augmented reality, and not Virtual reality, to be everywhere.
Chris had an issue with Apple and wrote a letter to Tim Cook about it and they hooked him up with a senior tech support person. They created a new partition, but they think he may have to reinstall the OS, and maybe even replace the processor. Leo says that most companies have an office of the president or executive team that will directly address issues when letters are written to the CEO/President. These are high level support people who are tasked with simply fixing issues. It's often better support and sometimes they issue a replacement.
Michael called in to say that he had an issue with Apple, so he took Leo's advice and wrote to Apple CEO Tim Cook. He bought a new MacBook Pro from Apple, and was in the Apple store every week because of issues he was having with it. After sending a letter to Tim Cook, he got a call from Cook's office. They assigned him a tech, and followed up with him every day on the different things they had tried. After working with them for 10 days, his drive failed completely. He sent the computer into Apple, and they sent it back working perfectly.
Tim Cook mentioned in a recent interview that Apple is working on an Apple television and may be introducing it next year. He also confirmed that Apple is spending over $100 million to return some Mac production back to the United States.
Tim Cook's Freshman Year: The Apple CEO Speaks (BusinessWeek)…