Snap's IPO was launched yesterday, selling at $17 a share, with total value of $34 Billion. That's a heck of a lot for a single app called Snapchat. But is it worth more than Marriot? Leo says it's rather over valued. Why is it so high in value? Leo says that people wants to know how to reach young people and Snapchat is where the kids are. Kids don't watch TV anymore, they watch YouTube and talk amongst themselves. And Snapchat is their platform.
Steven has created a new tooth brush that fights bad breath. However, he's been told he needs to get on social media. But he's scared about hiring someone to do his social media. Leo says don't! Do it yourself! And since his wife did an amazing job on his website (check out NeutralizerPlus.com) she can easily navigate the waters of social media. Go with Facebook and Twitter, and maybe Snapchat for the younger crowd. That's it. Also have a YouTube channel.