Using Facebook on a public computer, or even on a friend's computer, can be risky. Facebook stores a cookie in the browser that enables the user to get into the site without actually logging in. This would make it possible for someone else to easily gain access to your account. Instead of avoiding Facebook entirely, there is a way you can still use it and prevent someone else from being able to get in — by using a one-time password.
Rick has discovered that people are logging into his Facebook account without his knowledge or consent. Leo says he should change his password immediately and turn on 2-factor authentication. It will prevent another computer from logging into his account, even if they have the password. Facebook also stores a cookie in the browser that will enable him to open Facebook without logging in. So he shouldn't use Facebook on a public computer.
Facebook celebrated surpassing two billion active daily users this week. Leo says that if you do the math, that's easily half of all the people who use the Internet. WOW.
Known as Facebook Spaces, this new virtual meeting place/world enables you to use your Oculus Rift to interact with others around the world through your avatar, as if you're in the same room. Leo says it's buggy, but it's a beginning. You can share video or pictures, and add images to your world so it becomes part of the background. It's interesting. Maybe even intriguing. But Leo says you wouldn't want to live there.
Find out more at newsroom.fb.com.
According to a new study, social media is making us miserable as we compare our lives to those posting online. Leo suggests trying to search the beginning of a phrase in Google, such as "I always," and Google will finish the phrase using search data from other people. You'll immediately find out that everyone else's lives are not as glamorous as they seem on social media.
Doctor Mom has been drafted into running the social media for a medical journal group she's a part of. How can she get started? Leo says that social media is of great value, but to be effective, it needs to be staffed because it takes a lot of time. Doctor Mom seems to be it, though. She also has to do a podcast aimed at who they want to reach. How can she get her podcast on TuneIn? Leo says that everyone listens to podcasts on their phone these days and most will use the app they already have. Leo says it could be an uphill battle to get on TuneIn.
Steve has a new advertising budget to expand clientele, focusing on 30-50 year olds in Southern California. The budget includes SEO, pay per click and other advertising. Leo says that SEO or search engine optimization, is largely snake oil. It can help him, but it doesn't make a huge difference. Leo would advise separating that out of his advertising budget. As for advertising on Bing, he should check the market share. That may not be a good place to put it.
In a clear sign that they are going after Snapchat, Facebook announced that they are opening up their API to allow app developers access to the camera in the Facebook app. They will also add support for filters, overlays, and other features that are similar to Snapchat, luring users away.
Leo says that Facebook is going after augmented reality in an effort to stay on top of the virtual genre. Leo says that competition is good. It'll be interesting to see how Snapchat and other companies respond.
Facebook and Oculus had their big confab this week and they're focusing on Augmented Reality, which will bring virtual elements into the real world through a headset that shows you the real world, with virtual elements overlaid on it. Leo says that Facebook is looking to that because they are aware that everyone is getting into VR and they are worried about losing their edge in the genre. So look for Facebook to add AR to Oculus VR. Facebook is also going to add vanishing messages to Instagram in an effort to bury Snapchat since they couldn't buy them.
Steven manages a band for a living, and he got snookered into adding someone to be an Admin on their Facebook band page. Now the real admins have been removed from the group and they lost ownership to the page. Leo says that all you can do is contact Facebook and ask them to restore ownership to the page. It's important to remember that hackers will use urgency to trick you. So when you get unexpected messages, take a deep breath and confirm the source. You should also check and deauthorize any apps associated with the page.