Robert has been using Google Adwords and Facebook Ads to contact his clients and find new customers, but it's a very expensive way to do it for a seasonal business. He wants to choose one or the other. Leo says Facebook ads are the better of the two, but he'll need to use it effectively. Facebook knows more about its members than anyone, but he needs an expert who can make the most of that. He'll have to think about his business in a way that leverages these new tools and there are ways to do it.
Leo says that Facebook is learning about how to deal with fake news, but it's by no means the only portal that has to deal with it. There are plenty of news websites that fall for it as well. But while people are caught up in fake news, they are missing real news, like Apple being able to turn over the content of your iCloud account to authorities with a simple request. But nobody reports on that.
In the aftermath of this week's election, people are blaming Facebook for not taking down fake news reports that could have impacted it. Leo says that Facebook can't vet every single post to verify if it's accurate. That's just unrealistic. And according to Facebook, the fake news posts this year was only a very tiny percentage of the posts that were put up. Leo also says that the most important thing we can teach kids today is to develop critical thinking, to verify what they read themselves and not to take things without a grain of salt.
Paul has his 50th high school reunion this week and he knows that everyone will have cell phones, taking pictures and uploading to social media. Paul wants to know how to get the images all together. Leo suggests using hashtags. If he places the hashtag all around the reunion and announces to everyone to hashtag every post, then everyone will be able to search and see them. He can also create a central shared photo album at Google Photos and invite them to the shared album.
Rose says her Facebook has been hacked. She keeps changing it, but she's still having issues with her Facebook account posting things and tagging everyone she knows. Leo says that in the past, Facebook has had security issues with accounts being hacked, but as far as he knows, they've fixed all the exploits. So here's a few things Rose can try:
Matthew has a Facebook page for his business and he complains that negative reports wreak havoc on their page and he can't get access to moderate it. Leo says that Facebook is ultimately the moderator, but at a billion and a half users, it can be problematic to get Facebook to do things. Most of it is now automated. There are better places like Google Groups, Google Plus, or he could even create his own custom forum that gives him more control.
Steven has created a new tooth brush that fights bad breath. However, he's been told he needs to get on social media. But he's scared about hiring someone to do his social media. Leo says don't! Do it yourself! And since his wife did an amazing job on his website (check out NeutralizerPlus.com) she can easily navigate the waters of social media. Go with Facebook and Twitter, and maybe Snapchat for the younger crowd. That's it. Also have a YouTube channel.
Brian is getting married and they had to cut back on using a professional photographer due to budgets. Leo says that nowadays everyone has a smartphone, so he should encourage everyone to take pictures and then post them somewhere that they can get them. He could employ a hashtag so it's easier to search, no matter what social network they post to. Facebook has the Moments app that can work well for this. Google Photos has a great solution. He could create a shared Google Album that everyone can upload to. And they don't even need a Google account to upload to it.
Facebook changed its feed from a chronological order to an algortihm a few years back. Members didn't like it, but they've gotten used to it. Now they're doing the same with Instagram and again, and users are up in arms.
Read more at TheVerge.com
Old Geek wants to share his sketches with friends. What's the best option? Leo says that uploading images to Google Photos is a great option. He can upload scans or photos of his sketches to Google Photos and then share links to his images to anyone he wants. He can also use a sharable folder and then send the link to the folder for them to enjoy. He could also use Flickr and Facebook.