Deon has a business with a website, Google+, Facebook, and Twitter. He's wondering how to coordinate all of it. Leo says that Deon is doing the right thing by starting with a website. He needs to be where his customers are, though. So, if they're on Facebook, he should be on Facebook. He can use it as a place to post pictures and news. He should also give value to the posts, such as tips and tricks. He may want to also look into using Pinterest, and even possibly Flickr.
It's also important to be clear about what his business is, through something like a mission statement. He can put 'Like' buttons right on the first page of his site.
Leo suggests getting into various communities and engaging potential customers. Spend time in forums and groups, and comment, like, and be active.
Check out Deon's website LanternCycleWorks.com