How can I market a book online?

Christine from Frazier Park, CA

Episode 940 (2:01:47)

Christine has written a book and she went to CreateSpace, where she published in both paperback and Kindle eBook. She says that it's important to be precise in revisions and instructions to editors. But now that she's published her book, how does she get the word out and market it? She has a website, blog, Facebook fanpage, and store. Leo says it will help to link all of them so she can update easier. Does she need a publisher? Leo says not really. The online stuff that Christine has already done will work. Having Facebook pages for all her characters is a good idea, and why not have all of her characters have Twitter accounts and have them tweet interesting things?

Check out APE - Author, Publisher, Entrepreneur: How to Publish a Book by Guy Kawasaki. Also, check out Amanda Hocking. She's become huge, publishing 17 books on her own and now is signed to a multi million dollar contract with a mainstream publisher.

Christine's book is Blood and Matzah.