FedEX Caters to Major Companies like WalMart

Episode 1599 (02:46)

FedEx

FedEx delivers for Walmart. Amazon delivers to UPS.  Are major companies taking sides? Amazon says that customers don't really want choice because there are too many choices out there. So they offer "Amazon's choice" to make it easier for shoppers to buy what they want. The technique is called Dark Patterns and it causes changes in the algorithm. Once you order Amazon's choice, you start getting more results like that.