Is AdChoices malware?

Episode 1543 (1:04:47)

Steve from West Virginia
Frustrated computer user

Steve fears his Android phone has been attacked by a virus. He's suddenly getting something called "AdChoices." Leo says that AdChoices is by The Digital Advertising Alliance, and is a response to Ad Blockers. It lets users fine tune their ad preferences. Steve can go into his browser settings and turn off popups and redirects. Then he can clear out his browser cache.

But how come he gets them on his iPad as well? Leo says that's an odd thing. Maybe Steve is just getting ads in his apps now. He can download ad blockers for iOS. Leo's favorite is Crystal. But ads are the way to pay the bills when he's offered a free service. AdChoices isn't a malware, though, so he should fear not.