Apple announced this week that it would stop reporting quarterly sales reports during their earnings calls. They will cease letting investors know how many iPads, iPhones, MacBooks, etc. leaving them to simply guess. Leo says that how well a business is doing is directly tied to their sales report, and it may be that since the iPhone grew 0% this quarter, that Apple is concerned how reporting sales affects their stock prices. But Apple also derives a great percentage of their incoming from services.