Pew Research Center on Internet and Technology did a study on social media and the stats for early 2018 were surprising. 78% of 18-24 year olds use Snapchat, and most of them visit the platform many times a day. 71% of 18-24 year olds also use Instagram, and only 45% Twitter. Roughly 2/3rds of US adults say they use Facebook, and 3/4 of that number on a daily basis. Facebook is easily used by the majority of Americans every single day. YouTube's numbers were even higher. 73% of adults say they use YouTube.