Chris wants to talk about Kodak Coin, a new cryptocurrency created by Kodak to give photographers and other artists a means by which to get paid online for their art. Chris says that Kodak is going to do an initial coin offering, or ICO, that will enable people to buy into Kodak Coin. Leo says that Kodak is just jumping on the Bitcoin bandwagon, and Kodak is just slapping their brand on cryptocurrency. But it could be a benefit to photographers to manage their assets and get paid for it. They will be using a special blockchain that will record every photo license and verify if an image has been legally used. Photographers will have to pay Kodak, in Kodak Coin, to register photos, and Kodak will then bill anyone using those photos. It's essentially a market that can be used and traded. Chris says at this stage, the alternative, called Photo Chain is a better option. Leo reminds that Kodak Coin is completely unregulated and people should be cognizant that there is a huge risk.
In the end, it's all about trust.