Dennis has a website and he wants it to be high in the search rankings. How does he do it? Leo says to avoid search engine optimization services that promise high results. Leo says it's snake oil. Google has a site called Google Webmasters, which will teach him how to organically get high rankings through good content that is constantly fresh. He should be wary of anyone who promises too much. If they attempt to game the system, he could get delisted by Google. So he should start with Google Webmasters. There's some good content there to teach him how to do it.