How can I use search engine optimization to improve my website search?

Episode 1143 (2:20:20)

Clinton from Calgary, ALB CAN
Google

Clinton is a cable installer and he uses Squarespace to for his website. But he wants to know about search engine optimization (SEO). Leo says that there's a lot of "snake oil" out there from SEO gurus, and in some cases, it results in the pages getting delisted by Google.

Leo recommends going to Google.com/webmaster. There's all kinds of tools there for how to get noticed online. That's where Leo goes, and Google will rank him higher when more people link back to him. That comes with having good content, and posting content that is relevant to his site. So Clinton should follow their tips and he'll get all the business he wants.